This is a gender specific advertisement because if the dancing woman in the commercial was a man it would probably be viewed as creepy and gay. simply by switching the gender of the dance the commercial would give off a completely different vibe. having the dancer an attractive woman it makes it interesting for women and men. men because all men are horny mammals and most women want to look like as the dance for it makes both men and women want to watch the advertisement. i think that swapping the gender the advertising would fail.
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