This smokeless tobacco advertisement portrays multiple gender stereotypes. There are three well dressed businessmen with no women represented. The lack of women is explained by the fact that men typically hold positions of power in businesses, and these three men have a professional demeanor. Also smokeless tobacco is marketed almost entirely to men because many consider it a disgusting habit. I know many males who use smokeless tobacco themselves, but cringe at the thought of a woman doing the same thing. Traditional gender roles in this society confine women to be fragile, nurturing individuals who are less able to protect themselves than men. There is nothing fragile or nurturing about chewing tobacco.
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